Congratulations Mood Board

07242013 mood board congrats american greetings2 Congratulations Mood Board

Life has so many great moments to celebrate like the arrival of a new baby, your first home, a graduation, or a promotion at work. The list really is endless and the fun is in recognizing and sharing in those achievements. Let someone know you’re proud of them by texting a “woohoo,” sending a card with a heartfelt note, a gift, or perhaps the moment is so special it requires a party! It makes everyone feel good to share in the good times. Tell us about your favorite “woohoo” moment.

In the mood board, You Did It, Big! ecard from American Greetings

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Hoppy Birthday Mood Board

 

07102013 mood board birthday american greetings Hoppy Birthday Mood Board

Don’t you just love summer birthdays? They’re the best excuses ever for celebrating and having fun! And if you’re one of those people who just naturally see the lighter side of things—always up for a smile or a good laugh—you’ll be happy to know we have a whole selection of some pretty hilarious funny ecards and birthday ecards that are perfect for that super-fun friend who’s about to step into the birthday spotlight.    

In the mood board: Hoppy Birthday Talking ecard from American Greetings

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A Cheer for DAD!

06162013 a cheer for dad american greetings A Cheer for DAD!

It’s Father’s Day — a day to cheer all the great dads you know who make a real difference in their kids’ lives. Send them a shout-out with this fun new video ecard that you can easily personalize. Just complete the lyrics by filling in the blanks with their name, a personal characteristic, their favorite activity and favorite food. You will definitely make them smile.  Hooray for dads everywhere!

Click here to send A Cheer for Dad Video Ecard from American Greetings.

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Happy Flag Day

 06142013 america furever talking card american greetings Happy Flag Day

Today is Flag Day – a day to commemorate the adoption of the flag of the United States which occurred in 1777. Although recognized in various states earlier, it was officially established as a national holiday in 1949. And if you happen to be in Quincy, Massachusetts on this day, you will witness one of the longest-running parades celebrating this patriotic event.

Be sure to display your flag and get your friends into the red, white & blue spirit by sharing this fun America Furever Talking Card from American Greetings!

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Father’s Day Mood Board

06122013 mood board fathers day american greetings1 Fathers Day Mood Board

Last week we featured a sweet and sentimental Father’s Day greeting card in our mood board that spoke to how amazing and special fathers can be. This week, we wanted to take a lighter approach and focus on the silly side of dads everywhere. Let’s face it, dads are funny (whether they mean to be or not) and they have a special way of making us laugh. Think about your funniest memory of Dad and there’s no doubt it brings a smile across your face. This Father’s Day, celebrate all the embarrassing moments, DADisms, bad jokes and overall funny moments that you’ve shared over the years! We’d love to hear your funniest stories – share them in our comments section below.

In the mood board: Dad Strong Fun Song ecard from American Greetings

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Meet the Artist

laura guardalabene american greetings meet the artist2 Meet the Artist

Bright, new talent is always fun to discover here at American Greetings which is why we want you to meet Laura Guardalabene.  Laura is a multi-talented graphic artist who is known for her creative typography as well as her fresh, relevant perspective while working on this blog. Here’s what she has to say…

When did you first realize you are an artist?

Hm… Maybe when I was 5 or 6? Whenever I was bored my mom would hand me some markers and paper and I could sit and draw for hours. I think it was around that age that I started to identify myself as “artistic”. It wasn’t until high school when I began to play around with Photoshop and took a vocational D.E.C.A. Marketing Design course that I discovered what graphic design was and the true potential of my artistic abilities. From that point on I knew Graphic Design was what I wanted to do.

What is your position at American Greetings and what is your background as an artist?

I’m a Graphic Designer on the Content Marketing team. I graduated from Kent State University with my Bachelors of Fine Arts in Visual Communication Design in December of 2011. I’ve interned at a couple different advertising agencies and worked as a designer at a screen printing company and for a creative boutique on campus all through college. I started working professionally as a designer 6 years ago and before that I constantly drew for fun.

Could you tell us some more about your work?

Here at American Greetings my day to day tasks include designing email communications that go out to our AmericanGreetings.com subscribers, designing for this blog and concepting/creating sharable and engaging posts for American Greetings’ facebook page! I’m always freelancing on the side too. My most recent big freelance project was for my alma mater, Cuyahoga Falls High School where I branded a prom trade show event called “One Stop Prom Shop” that was organized by the D.E.C.A. Marketing students there (the very program that got me interested in design in the first place!).

laura guardalabene american greetings work Meet the ArtistWhat is it that inspires you when creating a particular design or graphic piece?

That’s a tough question… Can I say everything? My inspiration varies based on what project I’m working on. Generally speaking I’m heavily inspired by nature (butterflies, flowers and insects have some of the best color pallets!), fashion, science, movies & TV shows, old run-down Americana landscapes (I love a good vintage diner sign), interior design, architecture and music.

What’s your favorite piece ever created and why?

My favorite piece of art created while at American Greetings would have to be an inspirational quote I illustrated for this blog! The quote is “Enjoy what you have while pursuing what you want.” By Jim Rohn. I’m kind of obsessed with hand-done typography and really enjoy any chance I get to create it.  It’s difficult to pick a favorite piece I’ve created outside of American Greetings, but I do really like this sugar skull I illustrated for fun somewhat recently!

laura guardalabene american greetings fav work Meet the Artist

What famous artists or graphic designers have influenced you?

Saul Bass and Lester Beall are some of my favorite pioneer designers and for typography inspiration, I tend to look at type “super stars” like Jessica Hische, Eric Marinovich & Jeff Rogers. I’m a Pinterest & blog surfing addict and could fill this entire post with names of favorite designers but those are some of the heavy influencers for me.

What inspires you to create your designs and how do you stay motivated?

Making a difference and leaving my “mark” has always been a driving force in my design career.

Where do you see yourself in 10 years?

I see myself being happy doing something I love. Generic, I know, but it’s hard for me to get any more specific than that! I know I will be designing in some way, but beyond that I’m not sure. I’ve always had a very strong interest in advertising and fashion so who knows? Maybe those will play a larger role in my life by then.

What advice would you give to an artist just starting out?

Always do what you love, but don’t forget to figure out a career game plan.

What do you do for fun?

I’m pretty much up for anything outdoors on a nice sunny day… swimming, running, playing tennis, hiking etc. I like to paint, sew and make jewelry whenever I have free time too. I’m also bit of a self-confessed nail polish addict and find myself creating crazy-complex pieces of art on my nails during all hours of the night. Oh! And I’ll add “foodie” to this list too, I love cooking and experimenting with unique flavor combinations. There’s not enough time in the day to do everything I want to!

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Fab Father’s Day Gift Ideas

 

06102013 topfathersdaygiftideas american greetings v2 Fab Fathers Day Gift Ideas

Sunday, June 16 is just around the corner, so plan now for great ways to make your dad a star on his special day! Here are some gift ideas that are sure to make him smile…

•Gear Up and Get Outdoors! Make the most of warmer temperatures and surprise dad with a hike or a few fun hours of fishing with the family! Bring a picnic basket filled with dad’s favorite snacks!

•Sports, of Course! Sweet summer days can’t be beat when they feature a trip to the ballpark and an afternoon of popcorn, peanuts and the all-American hotdog! Present dad with baseball tickets wrapped up with a home-team cap and some slick sunglasses to get him into the spirit of the season. Or if it’s golf he loves, treat him to a round with a friend at his favorite course.

•Photo Op! Show dad how much you care with a fun family snapshot! Personalize the frame with words describing all his great qualities. Or, make a card from a retro photo!

•A Day Off! Show your love with some sweat equity! Surprise dad by cutting the lawn or moving some mulch. Or, wash his car and clean and organize the garage.

•Techno Smart. From remote holders to the latest TV, there are enough great gadgets and gizmos to make dad’s head spin! Simplify his workweek with a cutting-edge alarm clock or an organizational “APP” for his mobile phone.

•Get Grilling. Steaks for dinner, bacon for breakfast. Make a meal to remember! Serve it up on festive napkins and plates—or design some placemats with drawings and fun facts about dad!

•Musical Memories. Create some CDs of dad’s favorite songs for road trips or just relaxing around the house. Tie them up with ribbons and deliver with a special note.

Plug in with Power Tools! Always a winner, add a spark to his workbench with a gift card to the local hardware or appliance store.

No matter how you wish your dad a happy Father’s Day, take time to say how much you care! American Greetings salutes dads everywhere!

Don’t forget that you can make a personalized Father’s Day card on our sister site, Cardstore.com!

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Our Dads, Our Heroes

06062013 moodboard fathersday american greetings1 Our Dads, Our Heroes

With Father’s Day around the corner, we thought we’d take a second and celebrate the everyday heroes in our lives – our fathers, grandfathers, brothers, uncles, cousins, and all the great men we know. It takes a special man to be a father or a father figure, and on Father’s Day, it’s all about them! Whether you send a Father’s Day card, take him out to a ballgame, or just have a good conversation, let him know just how much he means to you and how thankful you are to have him in your life…trust us, he’ll be thrilled to hear it.

 In the mood board: The Real Heroes Father’s Day greeting card from American Greetings

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What to Write in a Father’s Day Card

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Whether you’ll be celebrating one wonderful dad or several special guys on Father’s Day, finding a great card or ecard is usually pretty easy to do. Figuring out what to say in a Father’s Day card, however, can sometimes leave you staring at a blank page. Here are some idea-starters:

Tickle His Funny Bone

— If sentimental isn’t your style—or his—then even Father’s Day isn’t the time to get sappy. Keep your note simple with some of these humorous spins:

  • Thanks for all your great advice, Dad!  Can you please repeat it now that I’m paying attention?
  • Fatherhood isn’t for the faint of heart…or the scared of bugs. Thanks for being my big brave Dad!
  • You’ll always be someone I look up to Dad—even when I’m taller than you.

 

Speak from the Heart  —

If you do want to say something sincere, Father’s Day is the perfect time to show the appreciation that Dad so deserves to hear:

  • Even when I’m not saying it, I’m always thinking it…I’m glad you’re my dad.
  • Thanks, Dad, for helping me believe in heroes.
  • I can only hope to be the kind of parent you’ve always been:  The Best.

 

Compliment Your Spouse –

 

Father’s Day isn’t just about parenthood, it’s also about partnership, marriage…and maybe a little bit of romance, too.

  • There’s no one I’d rather share the crazy, wild, wonderful ride of parenthood with than you.
  • I’m so thankful for the husband you are—and proud of the dad you’ve become.
  • Thank you for giving me the family I always dreamed of.

 

Share a Famous Quote –

 

Combining a famous quote with a personal note is a wonderful way to show a little extra effort while giving you a starting point for your own idea. Here are some examples:

  • “My father gave me the greatest gift anyone could give another person, he believed in me.”  ~Jim Valvano  That’s exactly how I feel about you, Dad.  Thanks!
  •  Someone once said, “Children close their ears to advice but open their eyes to example.”  Thanks for setting a great example, Dad!
  •  “Dad, your guiding hand on my shoulder will remain with me forever.” ~Author Unknown  Thanks for always being there.

 

Make it Personal –

 

 Whether you come up with something sweet, witty or wise, only you know what makes the dad in your life so special to you—and that’s what he really wants to hear. If you want to make your own personalized Father’s Day card at home, check out our selection of printable Father’s Day cards!

Did this article help inspire you with what to write in a Father’s Day card? Feel free to comment with your ideas or tweet us @amgreetings!

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Happy Memorial Day!

 

05272013 memorial day american greetings 3 Happy Memorial Day!

While each of us celebrates this three-day weekend in our own favorite way—whether it’s with a backyard barbeque, a family camping trip, or taking time to plant your flowers—we all know there’s a much greater purpose for Memorial Day than simply kicking off the summer season. Today is the day for us as a nation to pause and remember the men and women of the military who lost their lives serving our country.

Originally introduced in 1868 as “Decoration Day”, its purpose was to honor fallen Civil War soldiers by decorating their graves with flowers.  Renamed Memorial Day after World War I, it was then expanded to pay respect to all Americans who died in military service.  It’s believed the last Monday in May was chosen because that’s when flowers are in bloom all over the country.  President Nixon finally made Memorial Day a federal holiday in 1971.

Today, there are countless Memorial Day events nationwide that range from lively parades to traditional ceremonies, like laying a wreath at the Tomb of the Unknown Soldier in Arlington National Cemetery. But even if you’re celebrating in your own backyard, you can still pay respect to our nation’s heroes in simple yet meaningful ways:

  •  Observe the National Moment of Remembrance at 3:00 pm: “As we contemplate the comforts and blessings of our lives and the well-being of our nation, I ask you to pause just for a moment to remember those who gave their lives to protect the values that give meaning to our lives.” – President Bill Clinton, May 31, 1999
  •  Decorate a Veteran’s Grave: During Memorial Day Weekend, several thousand bouquets are placed at the Nations War Memorials in Washington, D.C.   You can sponsor a thank-you bouquet through the National Memorial Day Foundation.
  •  Show Your Sympathy:  Memorial Day can be a difficult time for those who have lost someone in the military.  Whether you reach out by phone, email or an  ecard, your thoughtfulness will be appreciated.

It’s important to remember that the brave men and women we’re commemorating today died not only for our freedom as a nation, but for each one of us personally to live a safe and fulfilling life. To those of you currently serving in the military, we honor you with the utmost respect and gratitude and wish you a happy and peaceful Memorial Day.

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Meet the Musician – Mike Murray

 

mike murray american greetings Meet the Musician   Mike Murray

Just as music can enhance a movie, a party or a spin class, it can also do the same for a greeting card. Meet Mike Murray, one of American Greetings’ very talented audio producers, and read what he has to say about his love for music and how it has become his vocation:

When did you first realize your interest in music?

My earliest interest in music was memorable because it moved right past ‘enjoying’ into a state of total obsession, which is really what defines a person who chooses a career in this field, right? I was just 4 years old, adorned in over-sized headphones, listening to The Gambler by Kenny Rogers on my parent’s hi-fi over and over again.  In the unlikely form of a ballad about gambling, the music bug had bit! I remember, even at that age, being completely mesmerized by the textures, tones, layers, and overall depth of the track – and of course, the lovely and infectious melodies. That same feeling has lasted throughout my life, and in many respects, grown considerably.

What is your position at American Greetings and what is your background as a musician?

My position here at American Greetings is Senior Audio Producer, which basically means I help take care of any needs relating to sound or music. After I received my first guitar–(thanks Mom and Dad!),  I took lessons in classical guitar and eventually went on to graduate from the McNally Smith College of Music in St. Paul, MN.  During that time I became very interested in the process of not only writing music, but recording and producing it as well.  This was quite possibly the most valuable part of my education, as it enabled me to bring ideas to life in the studio.

05202013 mike murray american greetings a chirpy birthday Meet the Musician   Mike Murray

Could you tell us more about the process of integrating music into a card and its importance?

One of my favorite mediums for music is the role it plays in Motion Pictures and Television. It can truly make or break a movie or show and some of my favorite compositions are ones featured in film. I like to think of our ecards as mini-movies, and I constantly strive to write or produce music that enhances the card and compliments it!

05202013 mike murray american greetings delicious wishes Meet the Musician   Mike Murray

What is it that inspires you when creating a piece of music for a greeting card?

Musical inspiration seems to come from everywhere like going to see the Cleveland Orchestra perform or seeing the latest blockbuster movie and hearing a great score. But it can also be as simple as waiting in line at the grocery store and hearing a song over the loud speakers that you like, and boom, an idea pops into your head that was inspired by what you just heard.

What’s your favorite piece/ecard ever created and why?

There was a piece we did for a Valentine’s Card called ‘My One and Only’ which was a real standout for me musically. We don’t often get to write original pop songs, but this afforded us that chance, and with the help of the editorial staff we were able to craft a song you could easily hear on the radio. The format allowed us to produce one version that was ‘ecard length’, and another, full-length version, which our customers could download upon receiving the card. We worked with a lot of great musicians during the production, and it has always stood out as a highlight for me.

05202013 mike murray american greetings my one and only love song2 Meet the Musician   Mike Murray

 What famous musicians have influenced you?

Wow, that’s a tough one. Umm…all of them? I guess it depends on the genre, but deep down my first true love is pop music, classic rock and soul to be specific, so I will always be influenced by the greats: The Beatles, Bob Dylan, Elvis Presley, Ray Charles, and the list could go on and on! I am also a huge classical fan; enjoying Chopin, Debussy, and Gershwin, to name a few.

What inspires you to create your music and how do you stay motivated?

As I said earlier, music is a huge part of my daily life, so whether it’s listening to a friend’s band play, turning on the radio, or watching a show, it’s always there to remind me of the great music being created every hour of every day. I want in on the creativity! The more I hear, the more I want to make my own mark, and create something I can be truly proud of.

Where do you see yourself in 10 years?

I never ever want to stop growing as an artist. So, regardless of what I’m actually doing or where I’m living, although on a beach would be nice, I just hope I’m continuing to learn and enhance my musical toolkit.

What advice would you give to a musician just starting out?

I was at a music conference last year, and one of the speakers on a panel said: “a successful musician creates something new everyday”. I thought that was great advice and would definitely pass on that sentiment. In other words, don’t get complacent, always strive to create, and practice, practice, practice!!

What do you do for fun?

I play in a cover band on the weekends mostly for fun, although we do record some originals, which keeps the project fresh. I also play hockey a couple nights a week and I enjoy reading, cooking, running, and going to the movies as often as possible!

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Scatter Joy with Kathy Davis…

05152013 kathy davis moodboard american greetings2 Scatter Joy with Kathy Davis...

Keeping your friends close in heart is super important and this new greeting card assortment from Kathy Davis enables you to do that easily and sincerely. The set includes nine beautifully illustrated cards with heartfelt expressions that say “happy birthday”, “thank you” and “just thinking of you” making it easy to scatter joy on special days and every day. In addition, Kathy Davis and American Greetings have partnered with the National Guild for Community Arts Education – an organization dedicated to providing arts education to millions of students in the United States. Royalties received from this new line of cards will be donated directly to the National Guild thereby ensuring that more people have the opportunity to experience the joy of making art throughout their lives.

In the mood board:  Kathy Davis Birthday & Everyday Card Set from American Greetings

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What to Say in a Mother’s Day Card

05092013 what to say mothers day american greetings What to Say in a Mothers Day Card

With all the greeting cards available for Mother’s Day, it’s usually not hard to find one for your mom, no matter how unique your relationship is. But writing a personal note might not be as easy. That’s where the creative team at American Greetings comes in.  Before we write cards, we research relationships.  And we’ve narrowed down the complicated, tender, strong, funny, forever love between a mother and child to give you some expert advice on just what to say to make your mom feel extra special…

Mom to Mom

Once you become a mother yourself, you have a better understanding of what your mom did for you—and now you’re also celebrating her as a grandmother!  Here are some ways to express your thoughts:

For helping you become the mother you are: The highest compliment anyone can give me, Mom, is to say that I’m like you.

For the ways you’ve followed in her footsteps: I see you in things I do, I hear you in things I say—and these are some of the things I’m most proud of.

For all the stages of you’ve been through: From “Mommy” to “Grandma” you’ve always found a way to be amazing at who you are.

Mom as a Friend

Do you consider your mom a friend and confidant?–here are some great ways to express your feelings:

For the Mom you respect as a woman and/or professional: Somewhere along the way, I realized the extraordinary mom raising me was also an extraordinary woman.

For the mom you love to spend time with: You always knew just how to lift my spirits, Mom.  Some things never change.

For the ways your relationship has changed…and stayed the same: My doctor, my hairdresser, my counselor, my friend…I can’t thank you enough for everything, Mom, because “everything” just keeps getting better!

Still Need Your Mom?

If your mom is still the person you count on most, be specific about what you appreciate:

For her words of wisdom: Even if you didn’t think I was listening, I live by your words every day.

For being the one you always turn to: In my heart I have every hug you ever gave me—and sometimes they still get me through.

For the example she sets: Beautiful, loving, understanding, forgiving…that’s you, Mom.  And it’s who I strive to be.

 For All the Moms Reading This: We wish you a well-deserved, wonderful Mother’s Day!

 

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Mother’s Day-Make a Day of It!

05082013 mood board mothers day1 Mothers Day Make a Day of It!

Mother’s Day is traditionally all about appreciating mom, giving her those carefully selected cards and presents, treating her to a nice breakfast or brunch, and then? Well, often after that, the festivities tend to slow down.  This year, why not recognize her all day long, with activities you both can enjoy. Think about treating her to a day of shopping much like she did for you when you were a kid. Or, if your mom is the sporty type, join her on a bike ride or trail run and include a fun place to stop for beverages or lunch. And how about the gift of relaxation, especially if you’re a mom yourself?  Yes, we all know being a parent is rewarding, but it doesn’t always come easy – let her know you understand and enjoy an afternoon spa session together. If your  mom loves to be in the kitchen, there’s nothing wrong with embracing her culinary interests and working together on a fun dinner – just make sure she doesn’t have to do the dishes!

As a suggestion, let your mom know to keep her day open and present your special plans for Mother’s Day in a customizable, print at home card. It’s easy and she is sure to appreciate your thoughtfulness.

In the mood board: “Celebrating You” and “Big Hug for Mom” printable cards from American Greetings

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