Paper Greeting Cards : Orders

I am already signed into my American Greetings eCard/Printables account. Why do I need to sign in again while using Shop the Card Aisle?

Your eCard/Printables account is separate from a Shop the Card Aisle account. When placing an order on the new Shop the Card Aisle store you will be given the option to sign in or join as a Shop the Card Aisle member. You will also have the ability to enter your email address and complete your order as a Shop the Card Aisle guest.