AMERICAN GREETINGS ANNOUNCES FIRST OF ITS KIND PARTNERSHIP WITH PREEMINENT ENTERTAINMENT COMPANY ROC NATION
American Greetings announces a multi-year, multi-artist partnership with Roc Nation that includes digital and physical products developed in collaboration with the authentic voices of legendary artists as well as the Roc Nation brand. The initial products will extend the company’s line of Celebrity SmashUps; highly personalized smile-inducing, shareable videos that entertain, surprise, and delight audiences of all ages. American Greetings and Roc Nation also plan to launch physical and virtual paper cards.
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