As the dog days of summer draw to a close and you can hear the marching band practicing on the football field, you know that a new school year is about to begin. It’s a time when kids get excited and maybe, a little anxious about homeroom assignments, new subjects to learn and meeting new friends  Reassure them that a new school year is all about new opportunities—a  chance to start fresh.  And if they’re still feeling a little nervous, some new fall clothes may help!

In the mood board: “Best Year Yet” Postcard and the “Just Call me Martha” Blog.