Give Gift Cards the Ultimate Upgrade with Hyper Cash™ Innovation from American Greetings

Cleveland (December 19, 2017) – It’s no surprise that gift cards remain perennially popular for holiday gifting because many recipients want the gift of choice. According to the National Retail Federation, gift cards are the second most-popular item this season, with shoppers planning to purchase an average of four. The thoughtful nature of this flexible favorite often gets a bad rap, so don’t let a lackluster presentation curb the excitement of this list-topper. Deck out your gift cards like never before with American Greetings latest Christmas innovation: Hyper Cash™.

Wanna make their holiday pop with a present? The Hyper Cash line of gift card holders combines lights, music and awesome paper-engineering that will totally merry up anyone’s Christmas. There’s no better way to gift a little green this season than with the unexpected entertainment and quirky pop-up fun of Hyper Cash. Designs in this multi-sensory collection include cheerful elves presenting a gift to make your season just right and a “meowy and magical” kitten.

“The staying power of gift cards as a favored gift to give and receive is especially evident around the holidays,” said Carol Miller, vice president of corporate innovation at American Greetings. “We know that, no matter the occasion, consumers love surprising family and friends with a brand-new experience, and Hyper Cash is the perfect option for transforming a gift card into an exciting gifting experience.”

Consumers can find Hyper Cash™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.americangreetings.com/corporate. You can also follow American Greetings on TwitterFacebookAmerican Greetings blogYouTubePinterestLinkedInGoogle+ and Instagram

About American Greetings

As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company's major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. AmericanGreetings.com lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit our corporate site.