From March 12 to March 14, 2016, in Austin, TX, American Greetings hosted "Analog," a one-of-a-kind experience at the world’s largest interactive festival. The event featured world-class Analog Talks, Analog Creations and ongoing interactive activities.
And what was the message that people came away with?
That somewhere along the way, in the race to get ahead, we lost something important. Maybe we need to go back and find it. Maybe it’s time to get back to making real connections with ourselves and those who matter most.
American designer and Field Notes inventor Aaron Draplin told the audience many tall tales of tactile discoveries along the West Coast, across the Midwest and even in the White House.
Internationally renowned graphic designer and typographer Stefan Sagmeister completely filled the house to take everyone on a journey through the 20th and 21st centuries, making his case for the value of beauty in a world gone ugly.
Former political cartoonist David Rees, author of the book How to Sharpen Pencils, had the crowd laughing as he explained how simple analog tools, like the pencil, can improve our lives.
Some of the event’s longest lines belonged to stitch artist Michael-Birch Pierce. Using his unique live-stitching technique, Pierce created personalized analog selfies for people to take home with them.
American Greetings writers and artists helped visitors craft the perfect message and power up their cards with hand lettering. They could then leave with a keepsake card or mail their card to a friend free of charge from the American Greetings Post Office.
American Greetings artists demonstrated printmaking methods with easily acquired materials to teach visitors how to create unique, original monoprints. Visitors then designed original content without ever touching a computer screen.