It makes your thoughtful message mean even more that you included a first-hand, personal memory. Obviously, the example I’ve inserted is just a placeholder to suggest you scroll through your own memory bank for a specific personal memory that will put a smile on the face of the person you care about.
- Hope your birthday is more fun than [THAT TIME WE DROVE OUT TO AMISH COUNTRY AND GOT LOST FOR 4 HOURS]!
- Hope your day is even sweeter than [YOUR GRANDDAUGHTER RACHEL’S SMILES AND YOUR SISTER SUSIE’S CASSATA CAKE…IF THAT’S EVEN POSSIBLE]!
- Have fun, but don’t [PARTY SO HARD YOU DRIVE YOUR RIDING MOWER DOWNTOWN LIKE YOUR BROTHER DID LAST YEAR]!
If you’ll notice, all I’m really doing for you is reminding you of what you already know — what you and the person you’re sending it to have shared, and what you value and connect over. It’s what you put there that’s going to end up putting a smile on their face. You’ve got this!
Brian P. Cleary is a senior writer-editor in the digital division of American Greetings. He started his life in greeting cards 35 years ago, and has written in verse and prose ranging from a prayer to a pun. He is also an author of 53 children’s books, selling more than 3 million copies.